Too Fit To Quit: India’s Fitness Story

The Growing Industry

The fitness industry in India is worth Rs 4500 crore. It is growing at 16–18 percent annually and is expected to cross Rs 7000 crore by 2017. The industry is fragmented with majority of the market dominated by unorganized and independent gym outlets. There are over 21,000 health and wellness centres across India as of 2014.

Key Growth Drivers

Growing disposable income is one of the key reasons for the growth of the sector says Amaresh Ojha, founder of Gympik. Ojha’s personal hunt for a good personal trainer led to the formation of Gympik, that provides information about health and fitness centres with images, panoramic views, membership details, offers, trainer profiles, user reviews and ratings on the platform. “There is a rising awareness of healthy lifestyle among Indians. Many are worried about the rise in lifestyle related diseases like obesity and diabetes. This has led to the growth of the sector.” However, he points out that the growth in the sector has been slow.

Delhi NCR, Mumbai, Bengaluru, Chennai, Kolkata, Pune, Hyderabad and Ahmedabad

with more than 60% of top companies located here. While the market will continue to grow in these cities, high real estate costs will drive players to look at tier 2 and 3 cities for growth. Hence, a higher growth in the premium and mid-end of the market is anticipated,” he adds.

Who is the Fitness Consumer?

Neha Motwani, CEO of Fitternity, a managed marketplace platform for fitness, points that when they started out in 2014, there was nothing much happening in related to fitness online. “The market was very gym-driven and the fitness journey usually involved physically going to Talwalkars. Today fitness has hit an inflection point in India , notes the CEO of platform which has 5 lakh users.

Is Staying Fit Expensive?

Is the frugal Indian consumer ready to spend on fitness programmes. “Yes,” says Motwani, adding, “Three years ago, the average ticket size for our user was 3500. Today it is 8500. There are members who shell out even up to Rs. 40,000 for programmes like Crossfit.” Similarly, an average gym membership usually costs from Rs 12,000-Rs 40,000. The cost for Zumba and other dance based fitness varies from Rs 3000-Rs4000.

Has it all Translated to Good Health?

In the modern world, just working out and exercising is not enough. With diets like General Motors, Ketogenic, Gluten free, Vegan amongst others present for various body types, the awareness and adoption of a particular diet is still very limited. Clearly, eating disorders already have many in their grip. A study brought out by ICRIER, on fruit and vegetable consumption, availability and implications on phytonutrient intake revealed that even high and middle-income educated Indians are consuming less than the World

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Healthcare Executive

Healthcare Executive

Healthcare Executive is an exclusive online Healthcare Business magazine based in India .